Amazon Marketing Cloud
What AMC Data Shows: 12 Findings From 10 Consumable Brands
Three months of Amazon Marketing Cloud analysis across around ten consumable brands, boiled down to 12 numbers. Free to quote with a link back.
Darrell Paterson
Subscribe & Save
What the Data Says About Amazon Subscribe & Save
When customers really subscribe, what the product page change did to sign-ups, how to measure churn properly, and when first-order vouchers pay off.
Amazon Advertsing
Who Are Your Amazon Ads Really Buying? New vs Existing Customers
How much of your ad spend re-buys existing customers, which campaign types really win new ones, and what each new customer costs.
Amazon Marketing Cloud
Customers Reorder Late: How to Time Your Amazon Ads Around Reorder Cycles
What reorder cycles really look like on Amazon, why the second order matters most, and how to time retargeting around it.
Customer Lifetime Value
How to Calculate Amazon Customer Lifetime Value
How to work out what an Amazon customer is really worth, with a worked example, and turn it into the ACoS you can actually afford.
Amazon Advertsing
TACoS Explained: Why It Misleads Repeat-Purchase Brands
TACoS is a useful health check, but for repeat-purchase brands it can reward the wrong spend. Here's what to track alongside it.
What Amazon Marketing Cloud Actually Is (And Whether Your Brand Needs It)
A plain-English guide to AMC: what it shows that the ads console can't, real findings from ten consumable brands, and whether your brand needs it.