AMC customer analysis for consumable brands

If your customers reorder, your first-order ACoS is only part of the story. An AMC customer analysis measures what happens after the first sale, using your own Amazon data, and turns it into clear recommendations for your ad budget.

What you get

Customer lifetime value by product, over 12, 24 and 36 months.

Reorder cycles: how long customers take to buy again, and when to reach them.

New vs existing customers: how much of your ad spend wins new customers, by campaign type.

Payback and break-even ACoS: what you can really afford to pay for a new customer.

Subscribe & Save health: sign-up rates, cancellations and whether vouchers pay off.

Cross-sell and bundles: what customers buy next, and the bundle opportunities you're missing.

A short presentation of the findings, with prioritised recommendations.

Who it's for

Brands selling consumable or repeat-purchase products on Amazon, with enough sales for customer-level data to be meaningful. You'll need access to Amazon Marketing Cloud, and I can help you set it up.

How it works

A short call to understand your products and goals. I then check your AMC data and run the analysis. You get the findings and recommendations, presented in plain English. An optional re-run a few months later measures what changed.

Want to know what your customers are really worth? Email me at darrell@sponsoredprofit.com