AMC customer analysis for consumable brands

A fixed-price AMC analysis of your customers: lifetime value, repeat rate, reorder cycle and cross-purchase for up to 3 hero products. £1,500.

Most Amazon brands judge their ads on the first order. But for a consumable, the first order is usually the smallest part of what a customer is worth.

Amazon Marketing Cloud (AMC) can show you the rest: what a customer is worth over time, how often they come back, and what else they buy. Most brands have never looked.

The AMC Customer Value Snapshot

A fixed-price analysis of your customers, using your own AMC data. Plain English, no dashboards to learn.

£1,500 for up to 3 hero products, run as one project across your brand. Extra products are £350 each, up to 6 in total. No VAT to add.

What you get, for each product

Customer lifetime value. What an acquired customer is worth at 12 months and beyond, and how much of that comes in year one.
One-time vs repeat buyers. What share come back, and what share of revenue the repeat buyers bring in.
Reorder cycle. The typical gap between orders, and the window when a reminder or retargeting ad is most likely to land.
What else customers buy. Which of your other products they move on to, in which direction, and whether they buy them together or months apart.

Plus, across the brand

How much of your ad spend goes to existing customers. The share of ad-attributed purchases that are new to your brand, by campaign type where the data allows.
Lifetime break-even ACoS for each product, if you share your margins.
Your top three actions, in order, and a 30-minute call to walk you through it all.

See a sample report → An 11-page example for a made-up pet supplement brand, with illustrative figures.

What this kind of analysis has found

From AMC work across around ten consumable brands (anonymised):

A customer who comes back for a second order was worth 2.8–4.5× a one-time buyer.
33–55% of ad-attributed purchases went to customers the brand already had.
75–86% of subscribers signed up on their very first order.
Customers buying two products separately outnumbered bundle sales by 13× to over 100×.
For low-price, high-loyalty products, first-order ROAS understated the break-even ACoS by 1.5–2×.

Your numbers will be different. That's the point of looking.

Founding client places

I'm taking on 5 founding clients at this price. In return, I'd like to use your results as an anonymised case study: no brand names, no product names, no exact revenue.

Amazon has made its Amazon Retail Purchases data, which holds up to five years of purchase history, free to query until 31 December 2026. Pricing after that hasn't been announced. To finish your analysis while it's free, apply by the end of November.

Who it's for

Brands selling consumables or repeat-purchase products on Amazon: supplements, personal care, household, baby and similar.
Selling roughly £30k a month or more on Amazon, so there's enough data for AMC to report on.
Seller Central or Vendor Central. Both work.
Running Amazon Ads. If you don't have Amazon Marketing Cloud set up yet, I'll do it for you.

If your brand is too small for AMC to report reliably, I'll tell you before you pay anything.

How it works

Apply by email. Tell me a little about your brand (details below).
Quick fit check. I confirm your AMC data can support the analysis. No charge.
Invoice. £1,500, plus £350 for each extra product, paid upfront.
Access. You add me as a user in Seller Central (or Vendor Central) and the Amazon Ads console. It takes about 10 minutes, and I'll send simple steps.
Your report. Usually within two to three weeks of access.
Walkthrough call. 30 minutes to go through the findings and next steps.

Apply for a founding place

Email darrell@sponsoredprofit.com with:

Your brand and the Amazon marketplace(s) you sell in
Seller Central, Vendor Central or both
Rough monthly Amazon sales
The products you'd like analysed (3 included, up to 6 in total)

Questions

Is my data safe?

AMC is Amazon's privacy-safe clean room. It only returns aggregated results, never individual customers. In Seller Central or Vendor Central I only use reports, and I don't look at individual orders or customer details.

Do you change my campaigns?

No. This is analysis and recommendations only. You or your agency decide what to act on.

What if the numbers aren't good?

Then I'll say so plainly. Sometimes the most useful finding is that a product loses money on paid acquisition, and you should spend less on it.

What happens after the snapshot?

Nothing, unless you want more. Some brands go on to a deeper audit covering Subscribe & Save, vouchers and cost per new customer by campaign. There's no obligation.

Why only 5 places?

I do every analysis myself, and I want to do each one properly.

Most Amazon brands judge their ads on the first order. But for a consumable, the first order is usually the smallest part of what a customer is worth.

Amazon Marketing Cloud (AMC) can show you the rest: what a customer is worth over time, how often they come back, and what else they buy. Most brands have never looked.

The AMC Customer Value Snapshot

A fixed-price analysis of your customers, using your own AMC data. Plain English, no dashboards to learn.

£1,500 for up to 3 hero products, run as one project across your brand. Extra products are £350 each, up to 6 in total. No VAT to add.

What you get, for each product

Customer lifetime value. What an acquired customer is worth at 12 months and beyond, and how much of that comes in year one.
One-time vs repeat buyers. What share come back, and what share of revenue the repeat buyers bring in.
Reorder cycle. The typical gap between orders, and the window when a reminder or retargeting ad is most likely to land.
What else customers buy. Which of your other products they move on to, in which direction, and whether they buy them together or months apart.

Plus, across the brand

How much of your ad spend goes to existing customers. The share of ad-attributed purchases that are new to your brand, by campaign type where the data allows.
Lifetime break-even ACoS for each product, if you share your margins.
Your top three actions, in order, and a 30-minute call to walk you through it all.

What this kind of analysis has found

From AMC work across around ten consumable brands (anonymised):

A customer who comes back for a second order was worth 2.8–4.5× a one-time buyer.
33–55% of ad-attributed purchases went to customers the brand already had.
75–86% of subscribers signed up on their very first order.
Customers buying two products separately outnumbered bundle sales by 13× to over 100×.
For low-price, high-loyalty products, first-order ROAS understated the break-even ACoS by 1.5–2×.

Your numbers will be different. That's the point of looking.

Founding client places

I'm taking on 5 founding clients at this price. In return, I'd like to use your results as an anonymised case study: no brand names, no product names, no exact revenue.

Who it's for

Brands selling consumables or repeat-purchase products on Amazon: supplements, personal care, household, baby and similar.
Selling roughly £30k a month or more on Amazon, so there's enough data for AMC to report on.
Seller Central or Vendor Central. Both work.
Running Amazon Ads. If you don't have Amazon Marketing Cloud set up yet, I'll do it for you.

If your brand is too small for AMC to report reliably, I'll tell you before you pay anything.

How it works

Apply by email. Tell me a little about your brand (details below).
Quick fit check. I confirm your AMC data can support the analysis. No charge.
Invoice. £1,500, plus £350 for each extra product, paid upfront.
Access. You add me as a user in Seller Central (or Vendor Central) and the Amazon Ads console. It takes about 10 minutes, and I'll send simple steps.
Your report. Usually within two to three weeks of access.
Walkthrough call. 30 minutes to go through the findings and next steps.

Apply for a founding place

Email darrell@sponsoredprofit.com with:

Your brand and the Amazon marketplace(s) you sell in
Seller Central, Vendor Central or both
Rough monthly Amazon sales
The products you'd like analysed (3 included, up to 6 in total)
Whether you already have AMC set up

Questions

Is my data safe?
AMC is Amazon's privacy-safe clean room. It only returns aggregated results, never individual customers. I don't see names, addresses or anything that identifies a shopper.

Do you change my campaigns?
No. This is analysis and recommendations only. You or your agency decide what to act on.

What if the numbers aren't good?
Then I'll say so plainly. Sometimes the most useful finding is that a product loses money on paid acquisition, and you should spend less on it.

What happens after the snapshot?
Nothing, unless you want more. Some brands go on to a deeper audit covering Subscribe & Save, vouchers and cost per new customer by campaign. There's no obligation.

Why only 5 places?
I do every analysis myself, and I want to do each one properly.