Who Are Your Amazon Ads Really Buying? New vs Existing Customers
How much of your ad spend re-buys existing customers, which campaign types really win new ones, and what each new customer costs.
Customers Reorder Late: How to Time Your Amazon Ads Around Reorder Cycles
What reorder cycles really look like on Amazon, why the second order matters most, and how to time retargeting around it.
How to Calculate Amazon Customer Lifetime Value
How to work out what an Amazon customer is really worth, with a worked example, and turn it into the ACoS you can actually afford.
TACoS Explained: Why It Misleads Repeat-Purchase Brands
TACoS is a useful health check, but for repeat-purchase brands it can reward the wrong spend. Here's what to track alongside it.
What Amazon Marketing Cloud Actually Is (And Whether Your Brand Needs It)
A plain-English guide to AMC: what it shows that the ads console can't, real findings from ten consumable brands, and whether your brand needs it.