About

Hi, I'm Darrell. I've been selling and advertising on Amazon since 2013.

I started by building my own brand from scratch. Over five years I learned the hard way what works on Amazon, and began coaching other sellers to do the same.

In 2018 I started Sponsored Profit to focus on what I enjoyed most: Amazon advertising. I've managed ad accounts for brands ever since, and some of my first clients are still with me today.

What I do now

I manage Amazon ad accounts across a range of consumable brands, and I spend a lot of time in Amazon Marketing Cloud. Over the past year that work has changed how I think about advertising.

The ads console judges every campaign on the day of the sale. AMC shows what happens next: who comes back, how often, what else they buy, and which ads brought them in. For brands whose customers reorder, that often means the right budget looks very different from the one ACoS suggests.

What you'll find here

Customer lifetime value: how to work out what a customer is worth, and what that means for your ACoS and budgets.

Amazon Marketing Cloud, in plain English: what it shows, what it's good for, and how to avoid the traps.

Advertising that pays back: campaign structure, new-to-brand customers and payback, beyond ACoS and TACoS.

Everything here comes from real data, anonymised, and written in plain English.

Sponsored Profit is a trading name of CND Promotions Ltd, registered in England and Wales, company number 14663233. Registered office: Coppice House, Halesfield 7, Telford, TF7 4NA.