Lack of confidence and limited advertising
When Rachael came to us she knew her lack of knowledge and confidence with Amazon PPC was holding her back.
While she had a low ACoS, her campaigns were so laser focused on her target keywords there was very little testing and expansion activity.
She knew that if she wanted to defend her brand against competition, expand her reach and increase market share ahead of Q4 she would need help.
Introduction of new targeting types and expansion
The first priority was to quickly introduce phrase and broad keyword match types to reach more shoppers who were already looking to buy Rachael’s products.
Rachael was running some Sponsored Brand Video ads but with limited success. This keyword and match type expansion along with a significant increase in budget resulted in an additional $11,500 in paid sales in July from Video ads alone.
We are now building on this success and starting to strategically expand into the full range of Sponsored Brand and Display ads to further increase reach and build awareness and lay the foundation for a strong Q4.
Doubled PPC sales from $13,606 to $28,580 Within 12 Weeks
488% Increase in Impressions. The introduction of additional targeting types increased monthly impressions by 488%, from 469,874 to 2,761,824 in 120 days.
This growth in paid traffic drove more PPC sales, which jumped from $13,606 to $28,580 which is a 110% increase during the same period.
This increase in paid traffic and sales helped to increase organic sales resulting in a 24% increase in total sales revenue from $43,433 to $53,725.
The focus is now on increasing reach and market share with a view to maximising profitability during Q4 to help Rachael secure a lucrative exit in 2022.