Stagnating sales and falling keyword rankings
Nick contacted us because he was getting frustrated with his PPC agency. His sales were stagnating and he was losing keyword ranking on multiple keywords. “My PPC campaigns were being choked out in an attempt to make maximum profit per unit, not per day. I needed a change - and fast!”
Fast and effective keyword and campaign expansion
We quickly identified the top performing keywords that led to sales, while removing the non-converting ones that were wasting money in order to get the most of his advertising spend.
Nick’s product was in season. We took his conservative ad budget and opened it up completely in order to take advantage of the massive spike in search volume.
This enabled us to grow the campaigns lightning fast and drive a huge volume of targeted traffic. The number of keywords in the manual campaigns increased from 200 to over 1000 in 30 days.
Many of these keywords were from brand new converting search terms that resulted in additional sales Nick would otherwise have missed out on.
250% increase in profit
We catapulted Nick’s product to the top of the search results, taking his Amazon Advertising to a whole new revenue-boosting level, while lowering ACoS to a very profitable 21.7%.
Within 30 days, he got the Best Seller badge, product sales tripled and Nick saw a 250% increase in profit.
With an uncapped budget, the quicker you can scale and optimize your campaigns, the quicker you can maximize your ROI and hit your profit goals. Within a year, Nick’s product skyrocketed to a BSR of #4 in his top level category and had 7X’ed his business. This led to Nick’s business being acquired for a lucrative exit.