Before Jo came to us she had tried a number of Amazon PPC solutions; several automated software tools, a Virtual Assistant and a managed service. All with no or little success.
The problem was that she saw PPC as a cost to be minimized; she thought that a low ACoS was a ‘good’ ACoS. She didn’t realize that she was severely limiting her products’ visibility and sabotaging her business by capping her ad spend.
Jo’s conservative ad budget meant she was losing out on dozens of keyword opportunities and leaving a huge amount of money on the table.
Scaling targeted paid traffic to drive brand awareness and sales
By gradually uncapping the budget and targeting a break even ACoS to scale highly optimized campaigns, we were able to drive significant sales volume and velocity.
Consequently, organic rankings increased across multiple keywords to take Jo’s revenue to a whole new level while still maintaining profitable PPC campaigns at an average ACoS of 30%.
Once we maximized profitable sales with Sponsored Products, the addition of Sponsored Brand and Sponsored Display targeting campaigns helped to grow sales beyond what Jo thought was possible.
Not only that, this ever increasing volume of targeted traffic catapulted brand visibility from an average of 200,000 impressions per month to over 10M impressions per month. More importantly, conversions have been maintained to drive sustained and measurable growth.
A 300% Increase in Revenue
Jo’s results have been staggering. Recognising that with the right strategy, it is possible to grow her business aggressively but profitably with Amazon Advertising, business has doubled year over year when previously 20-50% growth had been a real struggle.