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A Customer Story With Jo Cumberpatch, Amazon Brand Owner

 

How this Toys and Games brand went from $270K to $1.65M in 2 years working with Sponsored Profit

A Customer Story With Jo Cumberpatch, Amazon Brand Owner

How this Toys and Games brand went from $270K to $1.65M in 2 years working with Sponsored Profit

Category

Toys and Games

Marketplaces

US, UK, EU

Founded

2013

Category

Toys and Games

Marketplaces

US, UK, EU

Founded

2013

The Challenge

Slow sales

Before Jo came to us she had tried a number of Amazon PPC solutions; several automated software tools, a Virtual Assistant and a managed service. All with no or little success.

The problem was that she saw PPC as a cost to be minimized; she thought that a low ACoS was a ‘good’ ACoS. She didn’t realize that she was severely limiting her products’ visibility and sabotaging her business by capping her ad spend.

Jo’s conservative ad budget meant she was losing out on dozens of keyword opportunities and leaving a huge amount of money on the table.

The Solution

Scaling targeted paid traffic to drive brand awareness and sales

By gradually uncapping the budget and targeting a break even ACoS to scale highly optimized campaigns, we were able to drive significant sales volume and velocity.

Consequently, organic rankings increased across multiple keywords to take Jo’s revenue to a whole new level while still maintaining profitable PPC campaigns at an average ACoS of 30%.

Once we maximized profitable sales with Sponsored Products, the addition of Sponsored Brand and Sponsored Display targeting campaigns helped to grow sales beyond what Jo thought was possible.

Not only that, this ever increasing volume of targeted traffic catapulted brand visibility from an average of 200,000 impressions per month to over 10M impressions per month. More importantly, conversions have been maintained to drive sustained and measurable growth.

The Results

A 300% Increase in Revenue

Jo’s results have been staggering. Recognising that with the right strategy, it is possible to grow her business aggressively but profitably with Amazon Advertising, business has doubled year over year when previously 20-50% growth had been a real struggle.

Impressions / Month

200K to 10M

PPC Sales / Month

$2,538 to $284,214

Total Sales / Month

$13,965 to $491,719

"The Sponsored Profit team is integral to my business success. They opened my eyes to the sales I was losing and have helped me to think long term. With their guidance my business has doubled year on year and one of my biggest business problems is now 100% solved."

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"The Sponsored Profit team is integral to my business success. They opened my eyes to the sales I was losing and have helped me to think long term. With their guidance my business has doubled year on year and one of my biggest business problems is now 100% solved."

Schedule A Call