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A Customer Story With Brian Robert, Amazon Brand Owner

 

How this seller increased sales revenue by 127% and grew his profit from 15% to 20% working with Sponsored Profit

A Customer Story With Brian Robert, Amazon Brand Owner

How this seller doubled revenue from $125K/mo to $250K/mo and increased profit from 15% to 20% working with Sponsored Profit

Category

Automotive

Marketplaces

US

Founded

2017

Category

Automotive

Marketplaces

US

Founded

2017

The Challenge

Scaling sales profitably past $125K/month

Like many Amazon business owners, Brian was struggling to scale his business. In Brian’s case, he was finding it impossible to consistently grow sales past $125K/month.

He knew his limited understanding of Amazon PPC was holding him back. The only PPC campaigns he was running with any success consisted only of Auto match and Exact match campaigns.

His inability to utilize the full range of Sponsored Products targeting types and additional ad formats seriously limited his products visibility which in turn was significantly hindering his growth.

Not only that, the absence of a clear PPC strategy combined with increased competition had forced him to reduce prices in order to maintain sales and rank, resulting in a 33% drop in profit.

Frustrated by his stagnating business and shrinking profit margins, Brian decided it was time to outsource his Amazon PPC. He came to Sponsored Profit with the goal of doubling his business and growing past the $200K/month mark while maintaining a healthy ACoS inside 4 months.

The Solution

Introduction of all Sponsored Products targeting types

The first priority was to add Broad and Phrase match campaigns in order to find more ways that shoppers searched for Brian’s products.

Scaling the ad budget while simultaneously optimizing the bids to ensure we are hitting the target allowed for 24/7 visibility resulting in a dramatic increase in product visibility and sales.

Through the continual testing and addition of new converting keywords, we were able to scale highly efficient, laser-targeted campaigns.

As soon as we maximized the sales from keyword targeting campaigns, we moved onto product targeting campaigns to drive further sales volume.

The current focus is the rolling out of new Sponsored ad formats; Sponsored Brands, Sponsored Display and Video Ads.

The Results

443% increase in PPC sales 

The systematic expansion of Sponsored Products match and targeting types saw an increase in monthly impressions from 4.6M/month to 18M/month, an increase of 292%. This translated into more clicks, more sales and more conversions resulting in a 443% increase in PPC sales from $37,934/month to $208,833/month over the same period while retaining a desirable ACoS.

217% ROI on Amazon Advertising 

Even though PPC spend increased from $11,286 to $65,853 per month, Brian got a 217% ROI from his advertising. Not only that, but you can draw a correlation between the growth in PPC sales with the growth in total product sales (see next section).

127% increase in sales revenue

The increase in paid traffic and sales helped to increase organic sales and ranking thereby driving further sales volume  resulting in a 127% growth in total sales revenue from $153,290/month to $347,281/month.

For example, the addition of aggressive Sponsored Brand and Sponsored Display targeting campaigns helped this seller gain multiple best seller badges along with a significant uplift in organic rankings. Within the first 30 days, these ads were generating a healthy return and above average conversion rate of 15%.

PPC Spend / Month

$11,164 to $65,852

PPC Sales / Month

$37,934 to $208,833

Product Sales / Month

$153,290 to $347,281

Having exceeded the $200K/month revenue target, we have been able to achieve sales revenue upwards of $347K/month as we continue to roll out and test new ad types. We expect sales to increase, and ACoS to decrease over time, as we continue to optimize campaigns and bids for better performance.

"I was stuck at $125k per month revenue before I started working with Sponsored Profit. After working with them I am hitting $250k per month consistently. I haven’t added any new products to my brand, the increase in revenue is purely because of their expertise in PPC."

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"I was stuck at $125k per month revenue before I started working with Sponsored Profit. After working with them I am hitting $250k per month consistently. I haven’t added any new products to my brand, the increase in revenue is purely because of their expertise in PPC."

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