Scaling sales profitably past $125K/month
Like many Amazon business owners, Brian was struggling to scale his business. In Brian’s case, he was finding it impossible to break through the $125K/month barrier.
He knew his limited understanding of Amazon PPC was holding him back. The only PPC campaigns he was running with any success consisted only of Auto match and Exact match campaigns.
His inability to utilize the full range of Sponsored Products targeting types and additional ad formats seriously limited his products visibility which in turn was significantly hindering his growth.
Not only that, the absence of a clear PPC strategy combined with increased competition had forced him to reduce prices in order to maintain sales and rank, resulting in a 33% drop in profit.
Frustrated by his stagnating business and shrinking profit margins, Brian decided it was time to outsource his Amazon PPC. He came to Sponsored Profit with the goal of doubling his business and growing past the $200K/month mark while maintaining a healthy ACoS within 4 months.
Introduction of all Sponsored Products targeting types
The first priority was to add Broad and Phrase match campaigns in order to find more ways that shoppers searched for Brian’s products.
Scaling the ad budget while simultaneously optimizing the bids to ensure we are hitting the target allowed for 24/7 visibility resulting in a dramatic increase in product visibility and sales.
Through the continual testing and addition of new converting keywords, we were able to scale highly efficient, laser-targeted campaigns.
As soon as we maximized the sales from keyword targeting campaigns, we moved onto product targeting campaigns to drive further sales volume.
The current focus is the rolling out of new Sponsored ad formats; Sponsored Brands, Sponsored Display and Video Ads.
100% increase in sales revenue
The systematic expansion of Sponsored Products match and targeting types saw an increase in monthly impressions from 4M to 12M, an increase of 300%.
This translated into more clicks, more sales and more conversions resulting in a 156% growth in sales revenue.
The introduction of video ads, Sponsored Brand and Sponsored Display ad formats has proved exceptionally successful. Within the first 30 days, these ads were generating a healthy return with a profitable ACoS of 31% and above average conversion rate of 15%.
The addition of aggressive Sponsored Brand and Sponsored Display targeting campaigns helped this seller gain multiple best seller badges along with a significant uplift in organic rankings.
The strategic addition of match, targeting and ad types has boosted PPC sales by 289%, from $37,935/month to $147,567/month while retaining a profitable ACoS.
Impressions / Month
4M to 12M
PPC Sales / Month
$37,000 to $160,000
Sales Revenue / Month
$125,000 to $250,000
Having exceeded the $200K/month revenue target, we have been able to achieve sales revenue upwards of $250K/month as we continue to roll out and test new ad types. We expect sales to increase, and ACoS to decrease over time, as we continue to optimize campaigns and bids for better performance.