Lack of time and increased competition
As is often the case, Brett was unable to give Amazon PPC his full attention because of the other demands placed on his time by his business.
He came to us because he knew that by not having a PPC plan he was missing an opportunity. He was also concerned that his business was becoming more vulnerable to the increasing number of competitors that were entering his product category.
Systematic maximisation of sales using Sponsored Products
Brett already had a reasonable campaign structure in place but a lot of valuable historic data that wasn't being utilised. After restructuring all of the campaigns and taking advantage of the historic data we then started to expand the campaign types.
The biggest impact to the account was the introduction of product targeting. We started by targeting the categories and individual products that we already knew converted for these products before casting a wider net. This has resulted in a continued increase in market share.
Fresh keyword and competitor research along with an optimised bid strategy has meant we have been able to reduce Brett’s Advertising Cost of Sale (ACoS) while at the same time increasing profitability as we continue to increase sales and market share.
A 261% Increase in Profit
By restructuring Brett’s advertising campaigns, optimising ad spend, improving keyword targeting and continually adding new converting keywords, we were able to scale highly efficient, laser-targeted campaigns. As soon as we maximized the sales from one ad campaign, we moved onto the next.
This systematic approach to maximising sales using Sponsored Products resulted in increased paid visibility, increased organic rankings and sales and a 52% reduction in ACoS to drastically increase bottom line profits by 261% from $21,263/month to $76,746/month.
The next goal was to introduce the full range of Sponsored Brand and Sponsored Display Ads to further increase brand visibility and market share and help Brett dominate his product category.