Nick started selling on Amazon in 2017 as the first step towards leaving his career in the military. To date, he has sold $1,070,560 in physical products, with a trailing 12 months of $847,420. He is now planning on selling his Amazon business for seven-figures in 2020.
12 months ago, Nick was getting frustrated with his PPC agency. Sales were stagnating and he was losing ranking on multiple keywords.
We quickly identified the top performing keywords that led to sales, while removing the non-converting ones that were wasting money in order to get the most from his advertising spend. Nick’s product was in season. We took his conservative ad budget and opened it up completely in order to take advantage of the massive spike in search volume.
This enabled us to grow the campaigns lightning fast and drive a huge volume of targeted traffic. The number of keywords in the manual campaigns increased from 200 to over 1000 in 30 days. Many of these keywords were from brand new converting search terms that resulted in additional sales Nick would otherwise have missed out on.
We catapulted Nick’s product to the top of the search results, taking his Amazon Advertising to a whole new revenue-boosting level, while lowering ACoS to a very profitable 21.7%. Within 30 days, he got the Best Seller badge, product sales tripled and Nick saw a 250% increase in profit. Within a year, Nick’s product had a BSR of #4 in his top level category and his business grew 7x.
The quicker you can scale and optimize your campaigns, the quicker you can maximize your ROI and hit your profit goals.
Carol started selling on Amazon in 2018 as a way to earn an income while working from home. After just six month, she has generated over $154,685 in sales with her FIRST product and is well on her way to building a profitable Amazon business.
Carol had picked a product but did not know how to launch and get ranked without doing massive giveaways. A leading launch service estimated she would need to give away a staggering 900 units over 8 days. That would have wiped out most of her inventory without generating a single penny in sales revenue to re-invest in new stock.
When Carol learned we could launch her product without giving away a single unit using PPC, she jumped at the chance to work with us.
We got straight to work and implemented our PPC launch strategy in order to gain sales velocity and organic rankings as quickly as possible. Using a combination of manual and auto match campaigns, we started with just a handful of selective main seed keywords; the exact opposite of the common strategy of ‘lumping’ dozens of keywords into a manual campaign to see which ones ‘stick’. By giving the campaigns a generous daily budget - while avoiding high amounts of wasted ad spend from the outset - the team were able to quickly extract high converting keywords and grow the campaigns to maximize sales across multiple money-making keywords.
This laser-focused PPC budget allowed us to discover which search terms customers were using to find and buy Carol’s product, so we could scale the campaigns and gain sales velocity quickly. To date, there are over 500 proven, sales-generating keywords in Carol’s top level PPC campaign - and growing every week! Not only that, Carol was able to make full price sales, get verified product reviews and start ranking organically for her main keywords from DAY ONE.
Fast forward to today, Carol has multiple Amazon Choice and Best Seller badges and is ranked on page one for over 15 keywords, including several coveted number one positions. Organic sales have increased month on month, and so has the conversion rate. And because sales are growing faster than ad spend, ACoS is falling ALL the time.
PPC is a more effective, sustainable and ToS-compliant way to launch - and relaunch - products on Amazon.
Abu first started selling on Amazon in the UK in 2016. He wanted to escape the rat race and be able to spend more time with his family. He is the top seller in his product category on Amazon.com and Amazon.co.uk, and has sold over $1,500,000 in physical products to date.
Abu had been selling for a little over 2 years. Although he had several Amazon Choice badges, monthly sales had plateaued.
Like many sellers, Abu had a ‘set-it-and-forget-it’ ‘approach to PPC. He had implemented the basic 2-campaign strategy - one auto, one manual. His campaigns comprised of 30 keywords. Using our keyword promotion strategy, the team stripped out the keywords that generated sales, in order to start discovering and targeting as many profitable keywords as possible. We also increased bids on keywords that were too low to capture any traffic in order to maximize exposure and drive additional sales.
By implementing a combination of manual and auto-target campaigns to identify the winners, impressions increased dramatically, and more importantly, so did conversions. Before long, the team had found hundreds of profitable keywords. There were 240 money making keywords in the top level campaign alone, many of which were converting at over 50%. This allowed us to take higher ad positions, while at the same time boosting organic rankings for multiple keywords. Sales and market share increased, all while remaining profitable.
Before working with Sponsored Profit, Abu’s sales were $4,187 with an ad spend of $460. That’s an ACoS of 10.99%. After just 30 days, Abu’s sales increased to $13,285 with an ad spend of $1633. That’s an ACoS of 12.29%. But isn’t an increase in ACoS a bad thing? Not necessarily. Sales increased by 217.29% while ACoS only increased by 11.83%, with the PPC campaigns remaining wildly profitable. The increase in sales is over 18 times higher than the increase in ACoS. Not to mention ACoS will decrease over time due to ongoing campaign optimization and bid management.
When your PPC campaigns are profitable, as long as any increase in sales outweighs the increase in ACoS, the more you spend on PPC, the more you will make.