Prime Day 2020 promised to be the biggest one yet. Digital Commerce 360 estimated sales would hit $10.40 billion, up from $7.16 in 2019. Time will tell. But regardless of whether you saw...

One of the biggest challenges sellers face is keyword ranking on Amazon, especially in competitive product categories. 

This is made doubly hard if you are launching a brand new product and...

Bidding on Amazon for the right keywords is crucial for the success of your Amazon PPC campaigns. 

But for most sellers, bidding can be one of the most time-consuming, complicated and...

Amazon Prime Day 2020 is coming. We still don't know when exactly, but with Amazon starting to drop teasers with their 'Coming Soon' deals posters, it's safe to say that the Super Bowl of online...

One of the biggest concerns that sellers have when it comes to Amazon PPC advertising is their Amazon Advertising Cost of Sale (ACoS).

For many sellers, ACoS feels like a runaway train that's...

Whatever your reason for selling on Amazon, whether you want to quit your 9 to 5, or just earn some extra cash, you need your Amazon business to be profitable.

But many sellers, especially those...

For FBA business owners, Amazon Sponsored Product ads are—and will continue to be—one of the most powerful tools for driving product discoverability and sales.

But with the number of...

Welcome to part 2 of "How To Launch A New Product In Amazon". In last week's post, we talked about how Amazon ranks products, how that relates to PPC, and how you can use that information to...

We've lost count of the times sellers tell us “I launched my new product in Amazon but it didn't work”...Maybe you can relate?

So imagine being able to launch a new product on...

Knowing what you want to accomplish with PPC on Amazon is critical for the success of your campaigns. By setting a goal for your PPC, you can then implement a strategy to achieve that goal.

While...