For most sellers, Amazon Advertising is the second-highest expense after inventory, so getting the most bang for your buck is crucial. That’s why it is important to remove keywords that are...

To be successful on Amazon, you need to be visible. With so many products on the marketplace, you need to make it easy for buyers to find your products. 

Which is why knowing what search terms...

This week, we continue to explore the pro's and con's of Amazon Promotions for sellers, and whether you should consider running product promotions over the Holidays.

Last week, we talked about the...

Shoppers love a bargain, and Amazon shoppers are no different. That's why Amazon Promotions are so popular. Running a promotion on Amazon has proven to be a sure-fire way to attract new customers,...

Prime Day 2020 promised to be the biggest one yet. Digital Commerce 360 estimated sales would hit $10.40 billion, up from $7.16 in 2019. Time will tell. But regardless of whether you saw a big...

One of the biggest challenges sellers face is keyword ranking on Amazon, especially in competitive product categories. 

This is made doubly hard if you are launching a brand new product and...

Bidding on Amazon for the right keywords is crucial for the success of your Amazon PPC campaigns. 

But for most sellers, bidding can be one of the most time-consuming, complicated and...

Amazon Prime Day 2020 is coming. We still don't know when exactly, but with Amazon starting to drop teasers with their 'Coming Soon' deals posters, it's safe to say that the Super Bowl of online...

One of the biggest concerns that sellers have when it comes to Amazon PPC advertising is their Amazon Advertising Cost of Sale (ACoS).

For many sellers, ACoS feels like a runaway train that's...

Whatever your reason for selling on Amazon, whether you want to quit your 9 to 5, or just earn some extra cash, you need your Amazon business to be profitable.

But many sellers, especially those...