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A Guide To Amazon Sponsored Product Targeting Types

Jul 27, 2020

Despite the introduction of several new advertising solutions, Amazon Sponsored Product Ads (SPAs) are still one of the most effective ways to increase the discoverability for your...

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How To Start Amazon Product Targeting Ads in 5 Easy Steps

Jun 16, 2020

Is product targeting part of your Amazon PPC strategy? If not, it should be. When used correctly, Amazon product targeting ads can drive a huge amount of relevant traffic to your product listings.

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Why you don't have to suffer from Amazon PPC Ads FOMO

May 12, 2020

When it comes to advertising on Amazon it's easy to suffer from FOMO (fear of missing out). 

Amazon’s culture of innovation has resulted in the introduction of new ad types, notably...

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3 Do's and Don'ts for Amazon PPC Advertising During COVID-19

Apr 21, 2020

Heraclitus, the Greek philosopher, said: “change is the only constant in life.” As the Coronavirus pandemic continues, nothing could be more true.

Amazon sellers are facing all sorts of...

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Amazon Product Targeting Ads - what you need to know

Dec 10, 2019

As another year starts drawing to a close, Sponsored Products continues to be the most popular advertising format available to sellers on Amazon.

Late last year, a powerful new feature was...

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