One of the biggest misconceptions Amazon sellers have when it comes to Amazon PPC is thinking that a low Amazon ACoS (Advertising Cost of Sales) is a 'good' ACoS. 

And while technically...

“Are Amazon Ads worth it?” We get asked this question a lot. And for good reason. Amazon Advertising can feel like a giant money pit - but only if you don’t know what you’re...

If it feels like you spend an enormous amount of money on Amazon PPC that doesn't get results, you’re not alone.

But the problem isn’t Amazon paid advertising; it’s how...

When it comes to advertising on Amazon it's easy to suffer from FOMO (fear of missing out). 

Amazon’s culture of innovation has resulted in the introduction of new ad types, notably...

If you're like most sellers, you're probably wondering if we are any closer to approaching the ‘new normal’ for selling on Amazon.

The fact is that it's too early to tell. But there may...

Right now, we could all do with some good news. Don't you agree?

Well, it seems some of us have cause for celebration. According to Sellics, sellers saw their Amazon Advertising sales increase by...

There's no getting around it. Times are tough right now, no matter what size your business is. 

As COVID-19 wreaks havoc on the global economy, start-ups and corporate giants alike are...

We all know that your Advertising Cost of Sales (ACoS) is important in Amazon PPC. But is it the be-all and end-all?

ACoS is the fickle percentage that many sellers rely on to help them determine...

At the end of last year, Jungle Scout surveyed 1,046 experienced Amazon sellers for their 'The State of the Amazon Seller' report. 

The report surveyed sellers from 93 countries, all 14 Amazon...

Running Amazon PPC ads can seem scary when you first get started. But it doesn't have to be.

In fact, advertising on Amazon has as much to do with mindset as it does with knowledge and...