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Why a Low Amazon ACoS Isn't Always A Good Thing

Oct 13, 2020

One of the biggest misconceptions Amazon sellers have when it comes to Amazon PPC is thinking that a low Amazon ACoS (Advertising Cost of Sales) is a 'good' ACoS. 

And while technically...

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Why Amazon Ads Are Worth It

Jun 29, 2020

“Are Amazon Ads worth it?” We get asked this question a lot. And for good reason. Amazon Advertising can feel like a giant money pit - but only if you don’t know what you’re...

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Why Most Amazon Paid Advertising is a Money Pit

May 19, 2020

If it feels like you spend an enormous amount of money on Amazon PPC that doesn't get results, you’re not alone.

But the problem isn’t Amazon paid advertising; it’s how...

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Why you don't have to suffer from Amazon PPC Ads FOMO

May 12, 2020

When it comes to advertising on Amazon it's easy to suffer from FOMO (fear of missing out). 

Amazon’s culture of innovation has resulted in the introduction of new ad types, notably...

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How to pivot your Amazon business through COVID-19

May 05, 2020

If you're like most sellers, you're probably wondering if we are any closer to approaching the ‘new normal’ for selling on Amazon.

The fact is that it's too early to tell. But there may...

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Do this one thing to increase your Amazon Advertising sales

Apr 28, 2020

Right now, we could all do with some good news. Don't you agree?

Well, it seems some of us have cause for celebration. According to Sellics, sellers saw their Amazon Advertising sales increase by...

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Amazon Advertising Help To Get You Through COVID-19 With Your Business Intact

Apr 14, 2020

There's no getting around it. Times are tough right now, no matter what size your business is. 

As COVID-19 wreaks havoc on the global economy, start-ups and corporate giants alike are...

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Amazon PPC ACoS too high? Never mind ACoS, focus on your TACoS

Mar 10, 2020

We all know that your Advertising Cost of Sales (ACoS) is important in Amazon PPC. But is it the be-all and end-all?

ACoS is the fickle percentage that many sellers rely on to help them determine...

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What does PPC success mean to you?

Mar 03, 2020

At the end of last year, Jungle Scout surveyed 1,046 experienced Amazon sellers for their 'The State of the Amazon Seller' report. 

The report surveyed sellers from 93 countries, all 14 Amazon...

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Amazon PPC ads don't have to be scary

Feb 25, 2020

Running Amazon PPC ads can seem scary when you first get started. But it doesn't have to be.

In fact, advertising on Amazon has as much to do with mindset as it does with knowledge and...

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