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Amazon Sponsored Products: How To Win This Holiday Season - Part 1

Oct 20, 2020

 Prime Day 2020 promised to be the biggest one yet. Digital Commerce 360 estimated sales would hit $10.40 billion, up from $7.16 in 2019. Time will tell. But regardless of whether you saw...

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3 Reasons Why Your Amazon ACoS Is Out of Control

Sep 14, 2020

One of the biggest concerns that sellers have when it comes to Amazon PPC advertising is their Amazon Advertising Cost of Sale (ACoS).

For many sellers, ACoS feels like a runaway train that's...

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A Non-Jargon Guide to Amazon CPC And Other Key PPC Metrics

Aug 03, 2020

Amazon PPC is without a doubt the best way to grow your FBA business. But if you want to get the most out of your advertising efforts, tracking and analyzing your metrics is an absolute must. ...

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How To Use Search Term Reports on Amazon To Improve Your PPC

Jul 14, 2020

Understanding which terms customers are using to search and find your products on Amazon is critical for the success of your Sponsored Product campaigns — which is why it’s important to...

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The 3 Amazon PPC Metrics You Should Be Tracking

Jun 22, 2020

Want to know how you track the success of your Amazon PPC campaigns? Track your PPC metrics. 

 As the legendary management consultant Peter Drucker once famously said: “What gets...

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Amazon Advertising Strategies To Get More Organic Sales

May 26, 2020

Sellers often ask us “Which is better; organic traffic or paid traffic?” The answer is neither. Yup, seriously. Here’s why. 

 It’s easy to think in terms of...

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Keep calm and carry on (with your Amazon PPC)

Apr 07, 2020

As COVID-19 continues to cast its shadow, its impact is being felt in almost every aspect of our daily lives.

And as social distancing becomes the new norm, more people are turning to e-Commerce as...

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How to manage your Amazon PPC campaigns through Coronavirus (COVID-19)

Mar 17, 2020

As the impact of Coronavirus on our daily lives and businesses continue to grow, it's not surprising that many Amazon sellers are feeling anxious right now.

Keeping yourself and your family safe...

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Amazon PPC ACoS too high? Never mind ACoS, focus on your TACoS

Mar 10, 2020

We all know that your Advertising Cost of Sales (ACoS) is important in Amazon PPC. But is it the be-all and end-all?

ACoS is the fickle percentage that many sellers rely on to help them determine...

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Why Amazon PPC feels like learning Greek

Jan 28, 2020

Amazon PPC is awash with technical jargon and acronyms, so much so that it can feel like learning a foreign language at times. 

So I thought it might be helpful to breakdown some of the...

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