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The Best Amazon PPC Strategy For Beginners

Aug 10, 2020

Knowing what you want to accomplish with PPC on Amazon is critical for the success of your campaigns. By setting a goal for your PPC, you can then implement a strategy to achieve that goal.

While...

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A Guide To Amazon Sponsored Product Targeting Types

Jul 27, 2020

Despite the introduction of several new advertising solutions, Amazon Sponsored Product Ads (SPAs) are still one of the most effective ways to increase the discoverability for your...

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The Most Powerful Amazon Negative Keyword Strategy

Jul 21, 2020

With Amazon PPC, you want to convert as many clicks into sales as possible. If your ads are showing for unrelated customer search terms, then you’re spending (or rather, wasting) money on...

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How To Use Search Term Reports on Amazon To Improve Your PPC

Jul 14, 2020

Understanding which terms customers are using to search and find your products on Amazon is critical for the success of your Sponsored Product campaigns — which is why it’s important to...

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Amazon PPC Negative Keywords - How to up your game.

Feb 12, 2020

We've talked before about the benefits of removing keywords that are hurting your PPC campaigns by adding them 'negative keywords'.

Negative keywords help narrow down your targeting to ensure your...

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How to reduce your Amazon PPC cost

Nov 12, 2019

Relevance and conversion are the king and queen of Sponsored Ads. That's why it's important to target relevant keywords that matter to your customers.

However, it's equally important to include...

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Why you should bid on your brand name

Oct 15, 2019

Brand bidding is not an uncommon practice. However, it is surprising how many sellers overlook this when it comes to their own Amazon PPC strategy.

The reason for this is a general assumption that...

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Understand this for better Amazon PPC optimization

Oct 08, 2019

Understanding Amazon PPC optimisation is no walk in the park.

Whether you are a newbie or a seasoned pro, understanding the concepts and terminology can seem overwhelming and confusing at times.

So...

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Why less is more when it comes to launching with Amazon PPC

Sep 24, 2019

Less is more, as the saying goes. 

And that couldn't be truer when it comes to how many keywords you should start with in your Amazon PPC campaigns. 

You see, when it comes to launching a...

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