For most sellers, Amazon Advertising is the second-highest expense after inventory, so getting the most bang for your buck is crucial. That’s why it is important to remove keywords that are...

Knowing what you want to accomplish with PPC on Amazon is critical for the success of your campaigns. By setting a goal for your PPC, you can then implement a strategy to achieve that goal.

While...

Despite the introduction of several new advertising solutions, Amazon Sponsored Product Ads (SPAs) are still one of the most effective ways to increase the discoverability for your...

With Amazon PPC, you want to convert as many clicks into sales as possible. If your ads are showing for unrelated customer search terms, then you’re spending (or rather, wasting) money on...

Understanding which terms customers are using to search and find your products on Amazon is critical for the success of your Sponsored Product campaigns — which is why it’s important to...

We've talked before about the benefits of removing keywords that are hurting your PPC campaigns by adding them 'negative keywords'.

Negative keywords help narrow down your targeting to ensure your...

Relevance and conversion are the king and queen of Sponsored Ads. That's why it's important to target relevant keywords that matter to your customers.

However, it's equally important to include...

Brand bidding is not an uncommon practice. However, it is surprising how many sellers overlook this when it comes to their own Amazon PPC strategy.

The reason for this is a general assumption that...

Understanding Amazon PPC optimisation is no walk in the park.

Whether you are a newbie or a seasoned pro, understanding the concepts and terminology can seem overwhelming and confusing at times.

So...

Less is more, as the saying goes. 

And that couldn't be truer when it comes to how many keywords you should start with in your Amazon PPC campaigns. 

You see, when it comes to launching a...