"If you build it, they will come" may have worked for Kevin Costner in Field of Dreams, but it won’t work for Amazon sellers when it comes to Sponsored Product Ads.

Simply running paid...

If you're like most sellers, you're probably wondering if we are any closer to approaching the ‘new normal’ for selling on Amazon.

The fact is that it's too early to tell. But there may...

Contrary to popular belief, you shouldn't run Amazon search ads for all products. At least not right away.

Here at Sponsored Profit, we are big believers in 'less is more'. For example when it...

Now that Black Friday weekend has come and gone for another year, we thought now would be a good time to talk about inventory management and how it effects your Amazon sponsored product campaigns.