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Bye-bye Giveaways

Unless you have been living under a rock this past month, you will know that Amazon shut down its almost five-year-old giveaway service last week.

Amazon Giveaways isn't the first, and won't be the...

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Why you should bid on your brand name

Brand bidding is not an uncommon practice. However, it is surprising how many sellers overlook this when it comes to their own PPC strategy.

The reason for this is a general assumption that "Won't...

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Understand this for better PPC optimization

Understanding Amazon PPC is no walk in the park.

Whether you are a newbie or a seasoned pro, understanding the concepts and terminology can seem overwhelming and confusing at times.

So it came as...

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To be or not to be (out of budget). That is the question...

Last week we got asked the same question not once, not twice but three times by customers:

“What should I do if I get an ‘out of budget’ notification from Amazon”.

...

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Why less is more when it comes to launching with PPC

Less is more, as the saying goes. 

And that couldn't be truer when it comes to how many keywords you should start with in your PPC campaigns. 

You see, when it comes to launching a new...

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How we increased Abu's PPC sales by 217% in 30 days

Today, I’d like to talk about a client of ours.

Abu first started selling on Amazon in 2016 so he could escape the rat race and spend more time with his family. 

His sales had plateaued...

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The #1 PPC mistake almost every Amazon seller makes

Amazon PPC. Get it right, and it can be the secret weapon to getting your product in front of more shoppers, make more sales, and generate more profit.

But get it wrong, it can cost you a lot of...

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The secret to PPC success

Ever wondered what the difference between PPC success and failure is?

When you manage thousands of PPC campaigns across multiple marketplaces, you start to notice patterns.

Broadly speaking, we...

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Do this before you start Amazon PPC

When launching a new product on Amazon, it’s easy to jump straight in and pull the trigger on Amazon PPC. 

But there is one thing you should do from the get-go, before you create your...

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The truth about ACoS

If there is one Amazon PPC metric that every seller knows it's Advertising Cost of Sales (ACoS). It's an important one too as it's essentially a measure of your PPC campaigns success.

But here's...

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