"If you build it, they will come" may have worked for Kevin Costner in Field of Dreams, but it won’t work for Amazon sellers when it comes to Sponsored Product Ads.

Simply running paid...

Sellers often ask us “Which is better; organic traffic or paid traffic?” The answer is neither. Yup, seriously. Here’s why. 

 It’s easy to think in terms of...

Heraclitus, the Greek philosopher, said: “change is the only constant in life.” As the Coronavirus pandemic continues, nothing could be more true.

Amazon sellers are facing all sorts of...

There's no getting around it. Times are tough right now, no matter what size your business is. 

As COVID-19 wreaks havoc on the global economy, start-ups and corporate giants alike are...

In this second instalment on how to get your Amazon SEO strategy in shape, I'm going to share more of our top tips to help get your products discovered.

But before I start, it's important to...

Today, Amazon is the go-to marketplace for more than 310 million customers.

But of greater significance is that more than 54 per cent of all product searches take place on the platform.

In other...

Contrary to popular belief, you shouldn't run Amazon search ads for all products. At least not right away.

Here at Sponsored Profit, we are big believers in 'less is more'. For example when it...

When launching a new product on Amazon, it’s easy to jump straight in and pull the trigger on Amazon Ads. 

But there is one thing you should do from the get-go, before you create your...