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The 80/20 rule and how it applies to Amazon PPC

 

Here at Sponsored Profit, we use the 80/20 rule as a way of continually re-evaluating our priorities to ensure we are focusing our efforts on the right things to achieve our goals.

The 80/20...

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How to up your negative keyword game

We've talked before about the benefits of removing keywords that are hurting your PPC campaigns by adding them 'negative keywords'.

Negative keywords help narrow down your targeting to ensure your...

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Why PPC feels like learning Greek

Amazon PPC is awash with technical jargon and acronyms, so much so that it can feel like learning a foreign language at times. 

So I thought it might be helpful to breakdown some of the...

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Which products to advertise? Meet the key three

Contrary to popular belief, you shouldn't run ads for all products. At least not right away.

Here at Sponsored Profit, we are big believers in 'less is more'. For example when it comes to keyword...

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Amazon Ads are growing faster than Amazon's net sales 

According to research, 66 per cent of online shoppers start their product searches on Amazon. Not only is it a marketplace, but it's also a search engine too.

In 2019, Amazon topped US$10 billion...

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Jeff Bezos is the world’s richest person - again

So Cyber Monday was Amazon's biggest shopping day in the company's history. And Jeff Bezos is the world's richest person again because of it.

Amazon's phenomenal success over the holidays was...

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A glimpse of the future of Amazon Advertising

 

What a year! In 2019, Amazon has solidified its position as the No. 1 E-commerce marketplace in the U.S. 

It surpassed Walmart as the largest global retailer and had its biggest sales...

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3 quotes from Jeff Bezos to inspire you

The holiday shopping season is almost at an end. And the chance to kick back and take a well-earned break - if only for a day or two- is tantalizingly close.

While you are taking some time out, and...

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A beginner's guide to Amazon Sponsored Brands

It appears Amazon Sponsored Brands Ads (formerly ‘Amazon Headline Search Ads’) are growing in popularity as sellers look for new ways to increase brand awareness.

According to a survey...

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Product Targeting - what you need to know

As another year starts drawing to a close, Sponsored Products continues to be the most popular advertising format available to sellers on Amazon.

Late last year, a powerful new feature was...

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