Now that Black Friday weekend has come and gone for another year, we thought now would be a good time to talk about inventory management and how it effects your Amazon sponsored product campaigns.

 The holiday shopping season is now upon us.

eMarketer forecasts total US holiday retail sales will climb 3.8% to $1.008 trillion this year—the first-ever trillion-dollar holiday season...

It’s that time of year again. Black Friday is just around the corner. 

Now, when I say Black Friday, I mean the entire Black Friday weekend from Thanksgiving (which is the third most...

Relevance and conversion are the king and queen of Sponsored Ads. That's why it's important to target relevant keywords that matter to your customers.

However, it's equally important to include...

Last week I talked about the end of Amazon Giveaways as a way to launch products on Amazon.

I also mentioned the tremendous success we’ve been having over the past year or so using an Amazon...

Unless you have been living under a rock this past month, you will know that Amazon shut down its almost five-year-old Amazon giveaway service last week.

Amazon Giveaways isn't the first, and won't...

Brand bidding is not an uncommon practice. However, it is surprising how many sellers overlook this when it comes to their own Amazon PPC strategy.

The reason for this is a general assumption that...

Understanding Amazon PPC optimisation is no walk in the park.

Whether you are a newbie or a seasoned pro, understanding the concepts and terminology can seem overwhelming and confusing at times.

So...

Last week we got asked the same question not once, not twice but three times by customers around Amazon PPC Budget:

“What should I do if I get an ‘out of budget’ notification from...

Less is more, as the saying goes. 

And that couldn't be truer when it comes to how many keywords you should start with in your Amazon PPC campaigns. 

You see, when it comes to launching a...