It appears Amazon Sponsored Brands Ads (formerly ‘Amazon Headline Search Ads’) are...

As another year starts drawing to a close, Sponsored Products continues to be the most popular...

Now that Black Friday weekend has come and gone for another year, we thought now would be a good...

 The holiday shopping season is now upon us.

eMarketer forecasts total US holiday retail...

It’s that time of year again. Black Friday is just around the corner. 

Now, when I say...

Relevance and conversion are the king and queen of Sponsored Ads. That's why it's important to...

Last week I talked about the end of Amazon Giveaways as a way to launch products on Amazon.

I...

Unless you have been living under a rock this past month, you will know that Amazon shut down its...

Brand bidding is not an uncommon practice. However, it is surprising how many sellers overlook...

Understanding Amazon PPC optimisation is no walk in the park.

Whether you are a newbie or a...

Last week we got asked the same question not once, not twice but three times by customers around...

Less is more, as the saying goes. 

And that couldn't be truer when it comes to how many...