Less is more, as the saying goes. 

And that couldn't be truer when it comes to how many keywords you should start with in your PPC campaigns. 

You see, when it comes to launching a new...

Today, I’d like to talk about a client of ours.

Abu first started selling on Amazon in 2016 so he could escape the rat race and spend more time with his family. 

His sales had plateaued...

Amazon PPC. Get it right, and it can be the secret weapon to getting your product in front of more shoppers, make more sales, and generate more profit.

But get it wrong, it can cost you a lot of...

Ever wondered what the difference between PPC success and failure is?

When you manage thousands of PPC campaigns across multiple marketplaces, you start to notice patterns.

Broadly speaking, we...

When launching a new product on Amazon, it’s easy to jump straight in and pull the trigger on Amazon PPC. 

But there is one thing you should do from the get-go, before you create your...

If there is one Amazon PPC metric that every seller knows it's Advertising Cost of Sales (ACoS). It's an important one too as it's essentially a measure of your PPC campaigns success.

But here's...

I’m thrilled to announce some exciting news: we've just re-opened the doors to PPC Blueprint.

PPC Blueprint is a 6-week online training that shows you how to deploy our proven...

Prime Day 2019 has just been announced as the 15 and 16 July, so we thought we’d share our number one tactic for advertising successfully during 'Christmas in July.'

Prime Day has become...