When it comes to advertising on Amazon it's easy to suffer from FOMO (fear of missing out). 

Amazon’s culture of innovation has resulted in the introduction of new ad types, notably...

If you're like most sellers, you're probably wondering if we are any closer to approaching the ‘new normal’ for selling on Amazon.

The fact is that it's too early to tell. But there may...

Right now, we could all do with some good news. Don't you agree?

Well, it seems some of us have cause for celebration. According to Sellics, sellers saw their Amazon Advertising sales increase by...

Heraclitus, the Greek philosopher, said: “change is the only constant in life.” As the Coronavirus pandemic continues, nothing could be more true.

Amazon sellers are facing all sorts of...

There's no getting around it. Times are tough right now, no matter what size your business is. 

As COVID-19 wreaks havoc on the global economy, start-ups and corporate giants alike are...

As COVID-19 continues to cast its shadow, its impact is being felt in almost every aspect of our daily lives.

And as social distancing becomes the new norm, more people are turning to e-Commerce as...

In this second instalment on how to get your Amazon SEO strategy in shape, I'm going to share more of our top tips to help get your products discovered.

But before I start, it's important to...

Today, Amazon is the go-to marketplace for more than 310 million customers.

But of greater significance is that more than 54 per cent of all product searches take place on the platform.

In other...

As the impact of Coronavirus on our daily lives and businesses continue to grow, it's not surprising that many Amazon sellers are feeling anxious right now.

Keeping yourself and your family safe...

We all know that your Advertising Cost of Sales (ACoS) is important in Amazon PPC. But is it the be-all and end-all?

ACoS is the fickle percentage that many sellers rely on to help them determine...