Relevance and conversion are the king and queen of Sponsored Ads. That's why it's important to target relevant keywords that matter to your customers.

However, it's equally important to include...

Darrell and Tim recently delivered a PPC Masterclass at REAL's Amazon Mastery workshops in the UK and US. Each workshop was four days of actionable advice on all things Amazon. 

Being...

Last week I talked about the end of Amazon Giveaways as a way to launch products on Amazon.

I also mentioned the tremendous success we’ve been having over the past year or so using PPC to...

Unless you have been living under a rock this past month, you will know that Amazon shut down its almost five-year-old giveaway service last week.

Amazon Giveaways isn't the first, and won't be the...

Brand bidding is not an uncommon practice. However, it is surprising how many sellers overlook this when it comes to their own PPC strategy.

The reason for this is a general assumption that "Won't...

Understanding Amazon PPC is no walk in the park.

Whether you are a newbie or a seasoned pro, understanding the concepts and terminology can seem overwhelming and confusing at times.

So it came as...

Last week we got asked the same question not once, not twice but three times by customers:

“What should I do if I get an ‘out of budget’ notification from Amazon”.

...

Less is more, as the saying goes. 

And that couldn't be truer when it comes to how many keywords you should start with in your PPC campaigns. 

You see, when it comes to launching a new...

Today, I’d like to talk about a client of ours.

Abu first started selling on Amazon in 2016 so he could escape the rat race and spend more time with his family. 

His sales had plateaued...

Amazon PPC. Get it right, and it can be the secret weapon to getting your product in front of more shoppers, make more sales, and generate more profit.

But get it wrong, it can cost you a lot of...