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3 Reasons Why Your Amazon ACoS Is Out of Control

Sep 14, 2020

One of the biggest concerns that sellers have when it comes to Amazon PPC advertising is their Amazon Advertising Cost of Sale (ACoS).

For many sellers, ACoS feels like a runaway train that's...

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A Simple Amazon ACoS Strategy for Beginners

Sep 07, 2020

Whatever your reason for selling on Amazon, whether you want to quit your 9 to 5, or just earn some extra cash, you need your Amazon business to be profitable.

But many sellers, especially those...

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How To Get Your Amazon Sponsored Product Ads To Rank Higher

Aug 31, 2020

For FBA business owners, Amazon Sponsored Product ads are—and will continue to be—one of the most powerful tools for driving product discoverability and sales.

But with the number of...

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How To Launch A New Product In Amazon Using PPC - Part 2

Aug 24, 2020

Welcome to part 2 of "How To Launch A New Product In Amazon". In last week's post, we talked about how Amazon ranks products, how that relates to PPC, and how you can use that information to...

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How To Launch A New Product In Amazon Using PPC - Part 1

Aug 17, 2020

We've lost count of the times sellers tell us “I launched my new product in Amazon but it didn't work”...Maybe you can relate?

So imagine being able to launch a new product on...

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The Best Amazon PPC Strategy For Beginners

Aug 10, 2020

Knowing what you want to accomplish with PPC on Amazon is critical for the success of your campaigns. By setting a goal for your PPC, you can then implement a strategy to achieve that goal.

While...

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A Non-Jargon Guide to Amazon CPC And Other Key PPC Metrics

Aug 03, 2020

Amazon PPC is without a doubt the best way to grow your FBA business. But if you want to get the most out of your advertising efforts, tracking and analyzing your metrics is an absolute must. ...

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A Guide To Amazon Sponsored Product Targeting Types

Jul 27, 2020

Despite the introduction of several new advertising solutions, Amazon Sponsored Product Ads (SPAs) are still one of the most effective ways to increase the discoverability for your...

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The Most Powerful Amazon Negative Keyword Strategy

Jul 21, 2020

With Amazon PPC, you want to convert as many clicks into sales as possible. If your ads are showing for unrelated customer search terms, then you’re spending (or rather, wasting) money on...

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How To Use Search Term Reports on Amazon To Improve Your PPC

Jul 14, 2020

Understanding which terms customers are using to search and find your products on Amazon is critical for the success of your Sponsored Product campaigns — which is why it’s important to...

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