One of the biggest concerns that sellers have when it comes to Amazon PPC advertising is their Amazon Advertising Cost of Sale (ACoS).

For many sellers, ACoS feels like a runaway train that's...

Whatever your reason for selling on Amazon, whether you want to quit your 9 to 5, or just earn some extra cash, you need your Amazon business to be profitable.

But many sellers, especially those...

For FBA business owners, Amazon Sponsored Product ads are—and will continue to be—one of the most powerful tools for driving product discoverability and sales.

But with the number of...

Welcome to part 2 of "How To Launch A New Product In Amazon". In last week's post, we talked about how Amazon ranks products, how that relates to PPC, and how you can use that information to...

We've lost count of the times sellers tell us “I launched my new product in Amazon but it didn't work”...Maybe you can relate?

So imagine being able to launch a new product on...

Knowing what you want to accomplish with PPC on Amazon is critical for the success of your campaigns. By setting a goal for your PPC, you can then implement a strategy to achieve that goal.

While...

Amazon PPC is without a doubt the best way to grow your FBA business. But if you want to get the most out of your advertising efforts, tracking and analyzing your metrics is an absolute must. ...

Despite the introduction of several new advertising solutions, Amazon Sponsored Product Ads (SPAs) are still one of the most effective ways to increase the discoverability for your...

With Amazon PPC, you want to convert as many clicks into sales as possible. If your ads are showing for unrelated customer search terms, then you’re spending (or rather, wasting) money on...

Understanding which terms customers are using to search and find your products on Amazon is critical for the success of your Sponsored Product campaigns — which is why it’s important to...