Why You Must Run Automatic Campaigns in Amazon Sponsored Ads

amazon ads amazon advertising amazon ppc auto campaigns sponsored products Jun 09, 2020

Are you guilty of neglecting your auto campaigns? Be honest.

If you are, you’re not alone. The idea of setting and forgetting your auto campaign post-product launch in favor of your manual campaigns is a pretty appealing one. 

After all, automatic campaigns are typically the first campaigns you set up when you started advertising on Amazon. 

They can be set up with the least amount of effort. That’s why they are great for beginners. Just set a maximum bid per click and you are good to go. 

You don’t need to worry about selecting the right keywords. Instead, you can go straight into keyword discovery mode and let Amazon find which terms work.

But here’s the thing, keyword discovery never ends. It’s an ongoing process, not a one-time task that you check off your to-do list. 

Like all search advertising, you can’t predict every search. According to Google “15 per cent of searches, we see every day are new”.

That’s why you must harvest your automatic campaigns by using the search term report to make sure you are not missing out on any keyword opportunities in your manual campaigns.

But auto campaigns can be used to do more than just keyword research. In fact, automatic campaigns allow you to be a lot more creative with your PPC strategy.

Today, I break down 3 ways you can use auto campaigns to diversify your PPC strategy and create better-performing ads:

1. New Keywords

Shoppers search for products in all kinds of weird and wonderful ways. Amazon will target both similar and complementary products to yours. This is a great way for conducting keyword research. You can regularly mine your search term report for new keywords shoppers are using to find and buy your product that you have never thought of.

2. New ASINs

As the vast majority of ad placements for auto campaigns are on product pages, auto campaigns are a great way to find multiple ASINs of individual product listings that you can use to create a manual product targeting campaign for greater control.

 3. New Sellers

New products launch on Amazon every single day but keeping track of new competitors can be a massively time-consuming task. New products with little or no reviews are great to target especially if you have a more established product with more reviews! 

Consistently running auto campaigns will continue to identify these new targets for you that you can then add to your manual campaigns.

Using an auto campaign in conjunction with your manual campaigns will excel your Amazon Advertising strategy. The campaign types will work together to drive clicks and conversions to your product listings.

At the end of the day, Amazon Sponsored Ads is all about staying ahead of the game. If you can consistently identify new keyword opportunities that your competitors are missing out on, you will see better conversions, a higher ROI and ultimately increase your market share at a much lower cost.

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