Now that Black Friday weekend has come and gone for another year, we thought now would be a good time to talk about inventory management.
Admittedly, it’s not the most exciting aspect of selling on Amazon. And it’s no easy task. But being able to manage your inventory levels is crucial to your selling success. And your PPC.
Here are the top 3 inventory-related questions we get asked, along with our answers and how it affects your PPC:
I'm running out of stock. Should I raise my price to slow sales down?
We always recommend that you leave your price unchanged. That way you will sell out at a higher sales velocity which means your ranking (and your ad positions) will bounce back faster when you are back in stock - assuming that you are back in stock within 30 days or so.
I'm out of stock. Should I turn my ads off?
Technically speaking, your ads should not show when there is no inventory. However, that’s not always the case. To be on the safe side, pause your campaigns until you are back in stock. Do not archive them.
I’m back in stock. Should I restart my old campaigns or create new ones?
Always restart your old campaigns. PPC is all about data and historic data trumps brand new data - every time. Not only that, if your old campaigns worked before, there is no reason why they shouldn’t work again.
Something to bear in mind. Depending on how long you have been out of stock, it will take some time and optimization changes to restore your average Cost per Clicks (CPC) to their previous levels and to get your old ad positions back.
I hope these Q&As have given you some insight into what happens when you run out of stock, and how stockouts affect your PPC.
We would love to hear your thoughts on this topic! Leave them below in the comments.