Unless you have been living under a rock this past month, you will know that Amazon shut down its almost five-year-old giveaway service last week.
Amazon Giveaways isn't the first, and won't be the last, service to be “retired.” Remember Amazon Spark? As Jeff Bezos famously remarked, Amazon is a company of “billions of dollars of failures.”
Launched in 2015, the Giveaway program was designed to help sellers raise awareness of their products by allowing them to offer products as freebies to lucky winners, often in exchange for watching a short video about the product.
So it will come as no surprise that many sellers used the Amazon Giveaways program to launch new products.
But given that incentivized reviews are a big no-no, and Giveaways have been put to pasture, how else can sellers launch new products?
For well over a year now, we have had tremendous success in launching new products (and re-launching existing ones) using nothing but...PPC.
We have found the results and benefits of this 100% ToS compliant launch strategy massively outweigh that of alternative strategies that are out there.
Next week, I'll tell you how we took a brand new seller from zero to $30K/month with ONE product with our PPC Launch Strategy.
We would love to hear your thoughts on this topic! Leave them below in the comments.