Amazon PPC ads don't have to be scary

ppc mindset sponsored products Feb 25, 2020

Running Amazon PPC ads can seem scary when you first get started. But it doesn't have to be.

In fact, advertising on Amazon has as much to do with mindset as it does with knowledge and expertise. 

We've listed below some of the most common fears when it comes to Amazon Ads and how to overcome them.

Don't be afraid to spend money right out of the gate

When you start your first pay-per-click campaign, many sellers set a tiny marketing budget. Less money, less risk, right? Wrong! Here's why.

No campaign is profitable from the beginning so don’t be afraid to spend money. If your budget is limited, it will likely get drained before you start seeing any tangible results. 

Instead, you want to get as many clicks as you can, in the shortest time possible, so you can see what's working and what's not.

Then you can start reducing the number of keywords you’re bidding on and start spending more on the most productive ones. 

Don't be afraid to wait for the data to catch up 

Just like Google Ads or Facebook Ads, there is a learning phase to Amazon ads. 

As a general rule of thumb, you always want to give your ad campaigns 7-14 days before making significant changes.

The worst thing you can do is panic and make big changes or reduce your ad budget too quickly without allowing for sufficient time and data. All you will do is dial down the traffic and turn off your sales.

When adjusting your campaigns you should always take into consideration the 7-day sales attribution window and Amazon's 48-hour delay in reporting. 

Don't be afraid to scale profitable campaigns

We cannot emphasize enough the benefits of scaling well-performing campaigns i.e. campaigns where sales are going up and ACoS is trending downwards.

If your ads are performing well and you are seeing a strong return in sales, you should increase your budget so you can capitalize on the potential traffic. 

It's important to remember that while you want to keep your ACoS manageable, the lowest ACoS isn’t always desirable. You’re looking for the sweet spot for ROI so don’t cheap out.

Don't be afraid to test - but know when to try something else

A PPC campaign isn’t something you set and forget. Not all things will work, which is why you need to take risks, track your results regularly and improve when needed.

However, it is also generally accepted that manual campaigns in Amazon can take 30 days to age. 

That means you should give the campaign a month to optimize before deciding on the next step and try something else.

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