According to research, 66 per cent of online shoppers start their product searches on Amazon. Not only is it a marketplace, but it's also a search engine too.
In 2019, Amazon topped US$10 billion in advertising revenue making it the third-largest ad platform behind Google and Facebook.
As we saw from the introduction of a slew of new advertising options and enhanced features last year, Amazon is investing heavily in its ad business. And with good reason. Its ad business is growing rapidly at an increase of 95 per cent year on year.
It is widely expected that Amazon is going to continue giving sellers more options to advertise and create even more customized opportunities.
Taking advantage of the advertising channels that Amazon has to offer is crucial for getting your products in front of the right buyers and for the long-term success of your business.
As Amazon’s marketing landscape continues to change, having a robust advertising strategy to achieve maximum success in 2020 and beyond has never been more important.
As always, we’ll be sharing with you what’s working and what’s not to help you stay ahead of the competition.
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