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How to get your Amazon SEO strategy in shape - Part 2

In this second instalment on how to get your Amazon SEO strategy in shape, I'm going to share more of our top tips to help get your products discovered.

But before I start, it's important to...

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How to get your Amazon SEO strategy in shape - Part 1

Today, Amazon is the go-to marketplace for more than 310 million customers.

But of greater significance is that more than 54 per cent of all product searches take place on the platform.

In other...

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How to manage your PPC campaigns through Coronavirus (COVID-19)

As the impact of Coronavirus on our daily lives and businesses continue to grow, it's not surprising that many Amazon sellers are feeling anxious right now.

Keeping yourself and your family safe...

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Never mind ACoS, focus on your TACoS

We all know that your Advertising Cost of Sales (ACoS) is important in Amazon PPC. But is it the be-all and end-all?

ACoS is the fickle percentage that many sellers rely on to help them determine...

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What does PPC success mean to you?

At the end of last year, Jungle Scout surveyed 1,046 experienced Amazon sellers for their 'The State of the Amazon Seller' report. 

The report surveyed sellers from 93 countries, all 14 Amazon...

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Amazon PPC doesn't have to be scary

Running PPC on Amazon can seem scary when you first get started. But it doesn't have to be.

In fact, advertising on Amazon has as much to do with mindset as it does with knowledge and...

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The 80/20 rule and how it applies to Amazon PPC

 

Here at Sponsored Profit, we use the 80/20 rule as a way of continually re-evaluating our priorities to ensure we are focusing our efforts on the right things to achieve our goals.

The 80/20...

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How to up your negative keyword game

We've talked before about the benefits of removing keywords that are hurting your PPC campaigns by adding them 'negative keywords'.

Negative keywords help narrow down your targeting to ensure your...

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Why PPC feels like learning Greek

Amazon PPC is awash with technical jargon and acronyms, so much so that it can feel like learning a foreign language at times. 

So I thought it might be helpful to breakdown some of the...

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Which products to advertise? Meet the key three

Contrary to popular belief, you shouldn't run ads for all products. At least not right away.

Here at Sponsored Profit, we are big believers in 'less is more'. For example when it comes to keyword...

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