Product Targeting - what you need to know
As another year starts drawing to a close, Sponsored Products continues to be the most popular advertising format available to sellers on Amazon.
Late last year, a powerful new feature was...
We get asked about this alot
Now that Black Friday weekend has come and gone for another year, we thought now would be a good time to talk about inventory management.
Admittedly, it’s not the most exciting aspect of...
It’s here. Now what?
The holiday shopping season is now upon us.
eMarketer forecasts total US holiday retail sales will climb 3.8% to $1.008 trillion this year—the first-ever trillion-dollar holiday season...
Preparing your PPC for Black Friday
It’s that time of year again. Black Friday is just around the corner.
Now, when I say Black Friday, I mean the entire Black Friday weekend from Thanksgiving (which is the third most...
How to make your PPC more cost effective
Relevance and conversion are the king and queen of Sponsored Ads. That's why it's important to target relevant keywords that matter to your customers.
However, it's equally important to include...
We got it wrong
Darrell and Tim recently delivered a PPC Masterclass at REAL's Amazon Mastery workshops in the UK and US. Each workshop was four days of actionable advice on all things Amazon.
Being...
From zero to $36,000/mo in 6 months with ONE product
Last week I talked about the end of Amazon Giveaways as a way to launch products on Amazon.
I also mentioned the tremendous success we’ve been having over the past year or so using PPC to...
Bye-bye Giveaways
Unless you have been living under a rock this past month, you will know that Amazon shut down its almost five-year-old giveaway service last week.
Amazon Giveaways isn't the first, and won't be the...
Why you should bid on your brand name
Brand bidding is not an uncommon practice. However, it is surprising how many sellers overlook this when it comes to their own PPC strategy.
The reason for this is a general assumption that "Won't...
Understand this for better PPC optimization
Understanding Amazon PPC is no walk in the park.
Whether you are a newbie or a seasoned pro, understanding the concepts and terminology can seem overwhelming and confusing at times.
So it came as...
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