For most sellers, Amazon Advertising is the second-highest expense after inventory, so getting the most bang for your buck is crucial. That’s why it is important to remove keywords that are...

To be successful on Amazon, you need to be visible. With so many products on the marketplace, you need to make it easy for buyers to find your products. 

Which is why knowing what search terms...

This week, we continue to explore the pro's and con's of Amazon Promotions for sellers, and whether you should consider running product promotions over the Holidays.

Last week, we talked about the...

Shoppers love a bargain, and Amazon shoppers are no different. That's why Amazon Promotions are so popular. Running a promotion on Amazon has proven to be a sure-fire way to attract new customers,...

Welcome to part 2 of "Amazon Sponsored Products: How To Win This Holiday Season". Last week, we talked about what is Amazon Sponsored Products and how to prepare for the Holidays so you can...

Prime Day 2020 promised to be the biggest one yet. Digital Commerce 360 estimated sales would hit $10.40 billion, up from $7.16 in 2019. Time will tell. But regardless of whether you saw a big...

One of the biggest misconceptions Amazon sellers have when it comes to Amazon PPC is thinking that a low Amazon ACoS (Advertising Cost of Sales) is a 'good' ACoS. 

And while technically...

One of the biggest challenges sellers face is keyword ranking on Amazon, especially in competitive product categories. 

This is made doubly hard if you are launching a brand new product and...

Bidding on Amazon for the right keywords is crucial for the success of your Amazon PPC campaigns. 

But for most sellers, bidding can be one of the most time-consuming, complicated and...

Amazon Prime Day 2020 is coming. We still don't know when exactly, but with Amazon starting to drop teasers with their 'Coming Soon' deals posters, it's safe to say that the Super Bowl of online...